Tuesday, May 5, 2009

Leads - The Brick and Mortar to your Business

It is safe to say that is you are in the marketing business, or any business for that matter, you realize rule # 1, Leads are the brick and mortar to building your business.
Every shop owner realizes that you cannot make a sale unless someone walks into your shop.
Well if you are an internet marketer, the World WidE Web is your shop. How is it you are going to get people to "walk in"?

There are many approaches to this, but it depends on a simple question you have to ask yourself, then you will know what strategy to employ.
Do I have money?

If you have money, then you can follow the routes that the "big players" follow, maybe not so big at first, but you should not blow your budget until you hone your skills anyway.
There are many options here,
  • PPC (pay per click) advertising that appears on search engines
  • Banner ads
  • Buying leads (scary unless you know the lead source)
  • Post cards - direct mail
  • Pop up - Pop under advertising
  • Hiring skilled professionals to assist in advertising services
If you do not have any money, well then you can employ many Web 2.0 aspects to your marketing campaign
  • Social Media
  • Article Writing
  • Press Releases
  • Classified Ads
  • Blogging
  • Videos
If your on a tight budget, you can generate quality leads


There are so many ways to go about it you may overwhelm yourself. You need to pick one, learn it well, and when you know it, and are comfortable that the traffic you are generating is quality, ad another to it.
Remember generating the traffic is only a small part of the equation. Everyone that sets out to generate traffic usually does, but do they generate the right traffic? That's the question. That is where "mastering" the techniques comes into play, learning how to target your audience, separate the truly interested from the tire kickers.

I help my team all the time with suggestions on how to go about these types of marketing strategies.
I guess if you are entering Direct/Network Marketing, you had better choose a business wisely.
You want someone that can coach you effectively, and not be scared to share some of what they know to get you going. There is so much involve in marketing that it is a huge undertaking even with help, it can be a costly proposition to learn unassisted.

The best Marketing systems out there will come with everything you need to market, landing pages, ad examples, banners training etc., but will the sponsor be there to assist you?
This is the key factor that will make the difference in the success you see, especially when you are still learning and getting your business running.

If your looking to learn, looking for a marketing business that is complete, and a sponsor that will be there every step of the way, take a look, my info is there leave me yours and I will contact you, or once you do you will then have mine, you can contact me. 
Either way I will gladly share My Income Solution with you

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